Visualizing Data
At Nami Studios we specialize in data visualization and strategic communications, giving context and meaning to the rapidly growing world of data around us. We help clients understand and express research data through information graphics and interactive tools and we connect audiences to your message through storytelling and design.
“Our design process is always centered around who the project is for and how they’ll interact with it.”
Our approach to strategic design and data visualization requires two skillsets: technical skills to create visualizations and critical thinking skills to match the designs to the audience’s information needs, engagement level, and comfort with data. Each project starts with an understanding of audience and purpose.
A few questions we consider for each project:
- Which type of chart, graphic, or technology is right for the data?
- Who is the audience?
- What types of decisions do they make?
- What information do they need?
- What information do they already have?
- What information are they expecting?
And most important...
“How will our designs and interactive tools add value?”
